•  
     
     
     
     
     
     
    facebook n'a pas inventé
    l'engagement

    un livre blanc pour en finir avec les fausses idées

  • / dans le "petit" manifeste de l'engagement, 8 grandes marques dévoilent leurs secrets

    Utilisé en marketing depuis seulement quelques années, l'engagement est malheureusement déjà devenu un buzzword ! Concept un peu fourre-tout, souvent associé à un nombre de "like" ou de "share", l'engagement mérite de nouvelles clés de lecture pour ne pas tomber prématurément en désuétude.

    Ce livre blanc a été rédigé avec la complicité d'entreprises qui ont réussi à créer un engagement fort auprès de leurs consommateurs ou collaborateurs. En le téléchargeant, vous découvrirez comment Lego, Decathlon, La Poste ou Lush excellent sur (au moins) l'un des fondamentaux de l'engagement.

  • / l'agence uzful

    Pas vraiment un cabinet de consulting, ni une agence classique, uzful accompagne les entreprises dans leur problématique d'engagement des publics. Notre recette ? Des stratégies dans lesquelles les marques agissent concrètement pour générer l'engagement de leurs publics. Un engagement réciproque. Ce manifeste est le fruit d'une veille dédiée à cette problématique et de milliers d'interactions gérées pour le compte de nos clients.

  • / ils en parlent

  • / déjà disponible !
    inscrivez-vous pour télécharger notre livre blanc :

    Vous recevrez un email de téléchargement à l'issue de cette étape.

  • / en savoir plus sur uzful

    Passez deux minutes sur notre site.

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Privacy policy
A. Introduction
1. The privacy of our website visitors is very important to us, and we are committed to
safeguarding it. This policy explains what we do with your personal information.
2. Consenting to our use of cookies in accordance with the terms of this policy when
you first visit our website permits us to use cookies every time you visit our website.
B. Credit
1. This document was created using a template from SEQ Legal (seqlegal.com) and
modified by vpnMentor (www.vpnmentor.com)
C. How we collect your personal data
The following types of personal information may be collected, stored, and used:
1. Information about your computer including your IP address, geographical location,
browser type and version, and operating system
2. Information about your visits to and use of this website including the referral
source, length of visit, page views, and website navigation paths.
3. Information that you enter when you register with our website, such as your email
website.
4. Information that you enter in order to set up subscription to our emails and/or
newsletters.
5. Information that is generated while using our website, including when, how often,
and under what circumstances you use it.
6. Information that you post to our website with the intention of publishing it on the
internet.
7. Any other personal information you send to us.
D. Using Personal Information
Personal information submitted to us through our website will be used for the
purposes specified in this policy or on the relevant pages of the website. We may use
your personal information for the following:
1. Administering our website and business
2. Personalizing our website for you
3. Enabling your use of the services available on our website
4. Sending you on-marketing commercial communications
5. Sending you email notifications you have specifically requested.
6. Sending you our email newsletter if you signed up for it (you can unsubscribe at
any time).
7. Sending you marketing communications relating to our business or the businesses
of third parties which we think may be of interest to you.
8. Providing third parties with statistical information about our users.
9. Dealing with inquiries and complaints made by or about you relating to our website
10. Keeping our website secure and prevent fraud.
11. Verifying compliance with the terms and conditions governing the use of our
website.
12. Other uses.
If you submit personal information for publication on our website, we will publish and
otherwise use that information in accordance with the license you grant us.
Your privacy settings can be used to limit the publication of your information on our
website and can be adjusted using privacy controls on the website.
We will not, without your expressed consent, supply your personal information to any
third party for their or any other third party’s direct marketing.
E. Disclosing personal information
We may disclose your personal information to any of our employees, officers,
insurers, professional advisers, agents, suppliers, or subcontractors as reasonably
necessary for the purposes set out in this policy.
We may disclose your personal information to any member of our group of
companies (this means our subsidiaries, our ultimate holding company and all its
subsidiaries) as reasonably necessary for the purposes set out in this policy.
We may disclose your personal information:
1. to the extent that we are required to do so by law;
2. in connection with any ongoing or prospective legal proceedings;
3. in order to establish, exercise, or defend our legal rights (including providing
information to others for the purposes of fraud prevention and reducing credit risk);
4. to the purchaser (or prospective purchaser) of any business or asset that we are
(or are contemplating) selling; and
5. to any person who we reasonably believe may apply to a court or other competent
authority for disclosure of that personal information where, in our reasonable opinion,
such court or authority would be reasonably likely to order disclosure of that personal
information.
Except as provided in this policy, we will not provide your personal information to
third parties.
F. International data transfers
1. Information that we collect may be stored, processed in, and transferred between
any of the countries in which we operate in order to enable us to use the information
in accordance with this policy.
2. Information that we collect may be transferred to the following countries which do
not have data protection laws equivalent to those in force in the European Economic
Area: the United States of America, Russia, Japan, China, and India.
3. Personal information that you publish on our website or submit for publication on
our website may be available, via the internet, around the world. We cannot prevent
the use or misuse of such information by others.
4. You expressly agree to the transfers of personal information described in this
Section F.
G. Retaining personal information
1. This Section G sets out our data retention policies and procedure, which are
designed to help ensure that we comply with our legal obligations regarding the
retention and deletion of personal information.
2. Personal information that we process for any purpose or purposes shall not be
kept for longer than is necessary for that purpose or those purposes.
3. Without prejudice to article G-2, we will usually delete personal information after a
year.
4. Notwithstanding the other provisions of this Section G, we will retain documents
(including electronic documents) containing personal data:
a. to the extent that we are required to do so by law;
b. if we believe that the documents may be relevant to any ongoing or prospective
legal proceedings; and
c. in order to establish, exercise, or defend our legal rights (including providing
information to others for the purposes of fraud prevention and reducing credit risk).
H. Security of your personal information
1. We will take reasonable technical and organizational precautions to prevent the
loss, misuse, or alteration of your personal information.
2. We will store all the personal information you provide on our secure (passwordand firewall-protected) servers.
3. You acknowledge that the transmission of information over the internet is
inherently insecure, and we cannot guarantee the security of data sent over the
internet.
4. You are responsible for keeping the password you use for accessing our website
confidential; we will not ask you for your password (except when you log in to our
website).
I. Amendments
We may update this policy from time to time by publishing a new version on our
website. You should check this page occasionally to ensure you understand any
changes to this policy. We may notify you of changes to this policy by email or
through the private messaging system on our website.
J. Your rights
We may withhold personal information that you request to the extent permitted by
law.
You may instruct us at any time not to process your personal information for
marketing purposes.
In practice, you will usually either expressly agree in advance to our use of your
personal information for marketing purposes, or we will provide you with an
opportunity to opt out of the use of your personal information for marketing purposes.
K. Third party websites
Here is a list of the third parties used on this website and links to their own terms of
service policies:
1. Google Analytics: https://policies.google.com/privacy
2. Google Tag Manager: https://policies.google.com/privacy
3. Matomo: https://matomo.org/privacy-policy/
4. Facebook Pixel: https://www.facebook.com/policies/cookies/
5. PixelMe: https://pixelme.me/terms_privacy.html
L. Updating information
Please let us know if the personal information that we hold about you needs to be
corrected or updated.
M. Cookies
Our website uses cookies. A cookie is a file containing an identifier (a string of letters
and numbers) that is sent by a web server to a web browser and is stored by the
browser. The identifier is then sent back to the server each time the browser requests
a page from the server. Cookies may be either “persistent” cookies or “session”
cookies: a persistent cookie will be stored by a web browser and will remain valid
until its set expiry date, unless deleted by the user before the expiry date; a session
cookie, on the other hand, will expire at the end of the user session, when the web
browser is closed. Cookies do not typically contain any information that personally
identifies a user, but personal information that we store about you may be linked to
the information stored in and obtained from cookies. We use both session and
persistent cookies on our website.
1. The purposes for which the cookies and third parties are used are set out below:
We use them on our website to recognize a device when a user visits the website, to
track users as they navigate the website, to improve the website’s usability, to
analyze the use of the website, to administer the website, to prevent fraud and
improve the security of the website, to personalize the website for each user, to
target advertisements which may be of particular interest to specific users.
2. Most browsers allow you to refuse or to accept cookies—for example:
a. in Internet Explorer (version 10) you can block cookies using the cookie handling
override settings available by clicking “Tools,” “Internet Options,” “Privacy,” and then
“Advanced”;
b. in Firefox (version 24) you can block all cookies by clicking “Tools,” “Options,”
“Privacy,” selecting “Use custom settings for history” from the drop-down menu, and
unticking “Accept cookies from sites”; and
c. in Chrome (version 29), you can block all cookies by accessing the “Customize
and control” menu, and clicking “Settings,” “Show advanced settings,” and “Content
settings,” and then selecting “Block sites from setting any data” under the “Cookies”
heading.
Blocking all cookies will have a negative impact upon the usability of many websites.
If you block cookies, you will not be able to use all the features on our website.
3. You can delete cookies already stored on your computer—for example:
a. in Internet Explorer (version 10), you must manually delete cookie files (you can
find instructions for doing so at http://support.microsoft.com/kb/278835 );
b. in Firefox (version 24), you can delete cookies by clicking “Tools,” “Options,” and
“Privacy”, then selecting “Use custom settings for history”, clicking “Show Cookies,”
and then clicking “Remove All Cookies”; and
c. in Chrome (version 29), you can delete all cookies by accessing the “Customize
and control” menu, and clicking “Settings,” “Show advanced settings,” and “Clear
browsing data,” and then selecting “Delete cookies and other site and plug-in data”
before clicking “Clear browsing data.”
4. Deleting cookies will have a negative impact on the usability of many websites.